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the extension of these activities acrossnational boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels. An international firm accustome
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식품과개발 ,1997 Ⅰ. 서 론
Ⅱ. 본 론
1. 향신료의 정의 ......................................... 1
2. 향
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미디어 복합화와 신기술 도입 정책 : BBC Worldwide 모델
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제3절 콘텐츠 경쟁력 강화 및 인력 확보 43
제4절 방송 재정 확대와 글로벌화 전략 43
제5절 외국 공영방송의 활로 모색 45
1. 영국
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