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revised importance-performance analysis approach: the case of Taiwanese hot springs tourism. Tourism Management, 28(5), 1274-1284.
Wells, W. D.(1975). Psychographics: a critical review. Journal of Marketing Research, 12(5), 196-213.
Zins, A. H.(1998). Leisure Traveler Choice Models of Theme Hotels U
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IPA(Importance Performance Analysis : 중요도-만족도 분석)을 본 연구의 목적에 맞게 M-IPA(Modification Importance Performance Analysis : 변형된 중요도-만족도 분석) 김태호, 고준호, 원제무(2008), 『변형된 IPA 분석기법을 활용한 도시부 도로 서비스 질 평가』, 한
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Analysis)
자사의 불만고객들을 충성고객으로 변화시키기 위한 전략에 필요한 분석기법으로 재
구매희망과 대체구매희망의 정도를 격자상의 축으로 하여 고객충성을 분석하는 것이다.
4) 중요도-성과분석 (IPA; Importance Performance Analysis)
고객만족
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Importance of National Innovation System, STI Review, 14, 1994.
18. OECD, Main Science and Technology Indicators, Paris, 1997.
19. OECD, Science, Technology and Industry Outlook, Paris, 1998.
20. OECD, The OECD STAN DATABASE for Industrial Analysis, Paris, 1998.
21. OECD, Research and Development
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analysis of the most frequently used Korean personality trait adjectives. European Journal of Personality, 13, 261-282.
Lee, K., & Ashton, M. C. (in press). Psychometric properties of the HEXACO Personality Inventory. Multivariate Behavioral Research.
Lee, K., Ashton, M. C., & Shin, K. H. (in press)
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importance of other peoples etc).
Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dis
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Revised Edition, Longman, 1990.
Vice President Al Gore, Creating A Government that Works Better & Costs Less - Report the National Performance Review, 1993.
Freeman III, A. Myrick. 1972. "Distribution of Environmental Quality." Allen V. Kneese and Blair T. Bower. eds. Environmental Quality Analysis
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Analysis of Market Share-Profitability Relationship," Journal of Marketing, 57(July), 1-18.
93. _____, Lisa C. Troy, and Sunder G. Bharadwaj(1995), "Order of Entry and Business Performance: An Empirical Synthesis and Reexamination," Journal of Marketing, 59(October), 17-33.
94. Urban. Glen L., There
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performance in 48 UK Companies, Academy of Management Journal, vol.23, 1980, p.194.
Hammer, M. and J. Champhy, Reengineering the Corporation, Harper Colling, 1993.
Jay Barney, Looking Inside for Competitive Advantage, Academy of Management Executive, 1995, p.153.
Kyung-Hwan Kim, M.D.Olsen, Determina
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performance itself seems lower than their answered importance.
Key words :
· needs analysis · priority of educational needs
· taxonomy of managerial behaviors · influence tactics
감사의 글
연구자가 박사과정 입학 후 우여곡절속에 덧없이 15년의 세월이 흐른 후에야 비로소 이 논
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