모바일 미디어의 확산 모델과 새로운 유형화

목차

I. 서론

II. 이론적 검토 - 일반적 경제적 확산 모델과 미디어의 확산

1. 확산이론

2. 네트워크 외부효과

3. 규모의 경제, 네트워크의 경제

III. 미디어 특성에 따른 확산 유형 (typology)

1. 새로운 유형화 (Typology)

2. 모바일 미디어에 적용

IV. 디어 확산의 몇 가지 사례

V. 결론

□ 참고문헌

본문내용

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키워드

레포트,   사회과학,   논문