모바일 마케팅

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모바일 마케팅에 대한 보고서 자료입니다.

목차

◎ 서론 ································2
제 1장 모바일마케팅이란 ························3
　1.1 마케팅의 정의 ··························3
　1.2 모바일 마케팅의 정의 ·······················4
　1.3 모바일 마케팅의 특징 ·······················4
　　1.3.1 성장요인 ···························4
　　1.3.1 효과 ·····························5
　　1.3.2 제약요인 ···························5
　1.4 스마트폰 등장 이전의 모바일 마케팅 유형 (SMS) ···········6
　1.5 스마트폰 등장 이후의 모바일 마케팅 유형 ·············7
　　1.5.1 QR코드를 이용한 모바일마케팅 ················7
　　1.5.2 브랜디드 앱 마케팅 ·····················10
　　1.5.3 SNS를 이용한 모바일마케팅 ··················11

제 2장 성공사례 (홈플러스 가상스토어) ·················12
　2.1 기업개요 ····························12
　2.2 도입이유 ····························13
　2.3 도입내용 ····························14
　2.4 도입과정 ····························14
　2.5 성공요인 ····························15
　2.6 방해요인 ····························17
　2.7 시사점 ·····························17

제 3장 팀 학습 결과 배운 점 ·····················18

※ 참고 및 별첨 ···························21

본문내용

키워드

모바일마케팅,   모바일 마케팅,   성공사례,   홈플러스 가상스토어,   모바일,   스마트폰,   마케팅