목차
Ⅰ. 서론 -------------------------------------------------- P2
1) 선정동기 ···················· P2
2) 기업 소개 ···················· P2
3) 기업 연혁 ·················· P3
Ⅱ. 본론 -------------------------------------- P3
1) 중국 진출 배경 ··············· P3
2) 중국 진출 현황 ·············· P4
3) 중국 시장 환경 분석 ············· P5
4) SWOT분석 ················· P5
5) STP분석 ··············· P6
6) 4P ·················· P8
7) 성공전략 (제품 차별화 및 현지화 전략) ·········· P9
Ⅲ. 결론 ------------------------------------- P11
1) 향후 전망 ······················ P11
참고자료
1) 선정동기 ···················· P2
2) 기업 소개 ···················· P2
3) 기업 연혁 ·················· P3
Ⅱ. 본론 -------------------------------------- P3
1) 중국 진출 배경 ··············· P3
2) 중국 진출 현황 ·············· P4
3) 중국 시장 환경 분석 ············· P5
4) SWOT분석 ················· P5
5) STP분석 ··············· P6
6) 4P ·················· P8
7) 성공전략 (제품 차별화 및 현지화 전략) ·········· P9
Ⅲ. 결론 ------------------------------------- P11
1) 향후 전망 ······················ P11
참고자료
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