[KT 스마트폰 시장 마케팅 전략 영문] Smart phone media strategies - KT 마케팅 전략, KT 마케팅, KT SWOT, 스마트폰 시장 공략, 스마트폰 공략, 스마트폰 마케팅.ppt

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[KT 스마트폰 시장 마케팅 전략 영문] Smart phone media strategies - KT 마케팅 전략, KT 마케팅, KT SWOT, 스마트폰 시장 공략, 스마트폰 공략, 스마트폰 마케팅.ppt에 대한 보고서 자료입니다.

목차

Smart phone media strategies


Introduction
iPhone analysis
Target
Objectives
Media Strategies

본문내용

Smart phone media strategies




SWOT analysis

◎ strength
- Raise brand awareness by Kim, yeon a
- A front runner of videotelephony→ A front of 3G
- Have a powerful Infra
- Representative of cable business
- Robust capital strength
- Various subsidaries
- Dominance in the market of smart phone
◎ weakness
 - Even though kt has a high position in smart phone market by aggressive brand marketing, kt’s sales profits are vulnerable  
- Hardship by competitors (SKT, LGT)
- Slow action against changing market
- The whole cable market’s slowdown
 



SWOT analysis

◎ opportunity
- Various goods by the merger, KT + KTF
- Possibility of development by extended market
- The era of Ubiquitous (Home network)
- The possibility of KT’s WiBro market
- Decreasing people’s attention by release of smart phone
◎ Threaten
- Competitors to obtain market pie
- Customers are reluctant to change tele-communocaiton firms
- SKT hold many customers as a front runner
- Enter into the oversea market of Korea electronic power corporation
Rambling of local call 
- Decreasing attention by complexity of I phone

키워드

KT 스마트폰 시장 마케팅 전략 영문,   KT 마케팅 전략,   KT 마케팅,   KT SWOT,   스마트폰 시장 공략,   스마트폰 공략,   스마트폰 마케팅,   영어,   영문,   Smart phone media strategies