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and/or key informants relates to the consistency motif.
Experimental Realism
: Experiments that ask the participants to role-play without previously having had similar task related experience and/or for which there are no meaningful consequences.
REVIEWING FOR SCHOLARLY JOURNALS IN MARKETING SC
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in the korean wireless internet service industry, based on the previous researches related to the wireless internet and a several times of interviews with the practitioners. Among the CSFs are contents quality(ubiquity, personalization, location-based, convenience, reachability), marketing strategy(
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Rosenbloom, S.(1988), “The Mobility Needs of the Elderly”, Transportation in an Aging Society, Washington. D.C. : Transportation Research Board, National Research Council, pp.21-100. 제 1 장
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