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Decision-Making Steps
1) Step 1 Problem and Opportunity Recognition
2) Step 2: Information Search
3) Step 3 : Evaluation of Choices
4) Step 4 : Behaviour and Action
5) Step 5 : Review of buying Decision
5. Persuasion : Hierarchy-of-Effects Model
6. A Final Note : Persuading People To Pers
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마케팅 활동 유발인 믿음과 경험이 판단과 주관적 소비 경험 보다 더 효과적인지 아닌지, 그들은 시장제품의 실제효능에 영향을 줄 수 있는가?
Ex) 할인된 가격으로 에너지음료를 구입하는 것은 더 낮은 품질의 판단 또는 덜 호의적인 소비경
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조선일보, 2006. 2. 14일자.
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미스사이공 국내 공식웹사이트, http://www.miss-saigon.co.kr 제1장 서론
제
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[11] David. Aaker , Building Strong Brands, New York: The Free Press, 1996
[12] Jennifer L, Aaker, "Dimensions of Brand Personality", Journal of Marketing Research
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