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Marketing Management, Vol.15 (May), 1986
Fry F. and R. Hock, "Who Claims Corporate Responsibility? The Biggest and the Worst", Business and Society Review, Vol.18, 1976
Murray Keith B. and Christine M. Vogel, "Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Respo
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Decision-Making Steps
1) Step 1 Problem and Opportunity Recognition
2) Step 2: Information Search
3) Step 3 : Evaluation of Choices
4) Step 4 : Behaviour and Action
5) Step 5 : Review of buying Decision
5. Persuasion : Hierarchy-of-Effects Model
6. A Final Note : Persuading People To Pers
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Bromer P. (1997). “Effects of Attitude Attribute Ambivalence on Information Processing and Attitude-Intention Consistency,” Journal of Experimental Psychology, 33(Mar), 190-210.
Hoeffler, S., Keller, K. L. (2003). “The marketing advantages of strong brands”, Journal of Brand Management, 10(6), 421-4
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of Marketing, Vol. 54, January, pp. 71-85.
[2] Blodgett, G. Jeffrey, Donna J. Hill, and Stephen S. Tax(1997), "The Effects of Distributive, Procedural, and Interactional Justice on Post-complaint Behavior," Journal of Retailing, Vol. 73, No. 2, pp. 185-210.
[3] Chase, R. B.(1981), "The Customer Cont
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of Retailing and Consumer Services
29. Lindquist Jay D.(1975), Meaning of Image, Journal of Retailing, 50(Winter)
30. Moorman, Christine, Gerald Zaltman and Rohit Deshpande(1992), Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations, Jo
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마케팅을 활용하는 것이 효과적일 수 있다.
참고문헌
Chaudhuri, A. and Holbrook, B, (2001).“The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty,” Journal of Marketing, 55(2), 81-93,
Kotler, P.(2001). Principles of Marketing, 9th ed, New Jersey :
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C. C. Walters & B.J. Bergiel, Marketing Channels, Scott, Fresman, Glenview, 1982, p.483.
C. H. Lovelock, Classifying Service to Gain Strategic Marketing I
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Hunt, S. D., L. B. Chonko, and V. R. Wood, and L. B. Chonko(1989), “Corporate Ethical Values and Organizational Commitment in Marketing,” Journal of Marketing, Vol. 5
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of Marketing, Vol.62, April, pp.14-30.
Holbrook, Morris B. and Elizabeth C. Hirchman(1982)," The Experiential Aspect of Consumer Behavior: Consumer Fantasies, Feelings, and Fun", Journal of Consumer Research, 9(September), pp.132-140.
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Gradwell, Malcolm(2002), The Tipping Point, Back Bay Books.
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