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is increasing immensely along with the rapid increase in the electronic commerce. Widened delivery areas and the detailed specificity of various products have made it more difficult to provide an efficient electronic commerce service. In order to counter this trend, third-party logistics has expande
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of International Consumer Marketing, 8(2),pp. 77 ?87.
13). Bagozzi, R. and Y, Yi(1988), “Dn the Evaiuation Models,” Journal of Academy of Marketing Science, 16(4), pp. 405- 425.
14). Balskrishnan, Subra(1996), “Benefits of Customer and Competitive Orientation in Industrial Markets,” Industrial Mar
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in the appropriate chapters.
마케팅 믹스 중에 마케팅 도구와 그것의 충격으로서 인터넷의 중요성은 적합한 장들에서 표현될 것이다.
Space prohibits an encyclopedic approach to all the issues of international marketing.
공간은 국제 마케팅의 모든 문제에 대한 박학
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in GVC to take a strategic approach to achieving sustainable GVC performance through international entrepreneurial orientation and that positive effects of international entrepreneurial orientation on sustainable GVC performance can become greater when further utilizing social capital.Key word : Glo
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Global vs. Local Advertising," 8Management Review , 75, 6, 1986, pp.27-31.
Ryans, John K, "It Is Too Soon to put a Tiger in Every Tank?" 8Columbia Journal of World Business , 4, March-April 1969, pp.69-75.
Ryans, John K, Jr, and J. H. Donnely, Jr, "Selected Practices and Problems of United States
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of Cross-Cultural Psychology 18(2): 143-164.
Tyson, L. D.(1988). Competitiveness: An Analysis of the Problem and Perspective on Futu re Policy, Global Competitiveness. Martin K. S., ed., New York: W. W. Norton & Comp any: 95-120.
Uruguay Round(1996). The General Agreement on Trade in Services. Inter
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of Small Business Management(October 1991), pp.33-43.
<Abstract>
A Study on Marketing Performance Types of the Small
and Medium Exporters
Yoon, Myung-Sug
Performance concept is used so various that it needs to be estimated according to multiple measures approach and to be studied comprehensive
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international issueing problems of duty-free internet trade, 92% out of all respondents answered that that would have an important effect on EC enterprises, as it were, they recognized seriously the negative results from duty-free trade through EC, and those results are the encroachment on existing
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in another. There are a number of defunct themed attractions through the world. In fact, there is a thriving market in second or even third hand defunct fun partridges and attractions.
A market and financial feasibility study helps identify where the proposed development should be located, who wrea
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of Financial Instability in Emerging Economies", Paper Presented at the Symposium "Maintaining Financial Stability in a Global Economy." Jackson Hole, Wyoming, Federal Reserve Bank of Kansas City, Aug. 28-30.
IMF (1998), International Capital Markets: Developments, Pospects and Key Policy Issues, Se
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