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and the self: Implications for cognition, emotion, and motivation,” Psychological Review, 98(2), 224-253.
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in Nursing Home Patients," Environmental Aging Research, 157-174.
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<Abstract>
A Study on the Effects of the Characteristics of Internet Shopping mall on Shopping Values and C
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1. 서론
3. 연구모형
4. 연구조사방법
5. 실증분석
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of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen
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the products suitable for each class, good quality products for workers and low price products for students. Lastly, provide positive services.
Not only provide good after-sale-service for customers dissatisfaction about any product but also always check the buy satisfaction degree in the online sh
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The study on using delivery application belief, customer satisfaction and purchase intention by food related lifestyle of undergraduate students. Foodserv Ind J 2019; 15(2): 195-210.
(7) Yusra Y, Agus A. The influence of online food delivery service quality on customer satisfaction and customer loy
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and Robert D. Mackoy(1996), "An Empirical Examination of a model of Perceived Service Quality and Satisfaction", Journal of Retailing, 72(2), 201-14
Taylor, Steven A. and Thomas l. Baker(1994), "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of C
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the concept of brand equity to setting of brands in virtual environment. This concept explains brand building strategy and operation of online business which goals is building strong brand on online.
Thus this study investigates three research questions. First, what is online brand equity? Second, A
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the Heads of Executive Departments and Agencies", The White House, July 1. 1997.
Zeithaml Valarie A. "Consumer Perceptions of Price Quality and Value : A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52. 1988.
Abstract
A Study on Customer Satisfaction in Internet Shopping Mal
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of SNS Marketing
6. Current State of SNS Marketing
Chapter4. Case Study
1. Global case study
1) Coca cola case
2) McDonald Case
2. Domestic case study
1) Mr. PIZZA Case
2) Tom N Toms Case
3. Entertainment Case
1) PSY Case
2) Hip-hop Dis-War
3) IU Case
Chapter5. The critical
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