|
Purchase Process", Journal of Marketing Research, Vol.20, (August), 258-270.
Woodside, Arch G., Lisa L. Frey, and Robert Timothy Daly(1989), "Linking Service Quality, Customer Satisfaction, and Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman
|
|
|
behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY: McG
|
|
|
behavioral intention toward online food
deliver services. J Retail Consum Serv 2017; 35: 150-162.
(6) Choi JH. The study on using delivery application belief, customer satisfaction and purchase intention by food related lifestyle of undergraduate students. Foodserv Ind J 2019; 15(2): 195-210.
(7)
|
|
|
involvement with sports showed a statistically significant difference in all factors.
5. The results of having analysed the relations between advertising models' attributes and attitudes towards advertisement pointed out the fact that advertising models' attributes had an effect upon attitudes towa
|
|
|
customers assessments of service quality and value," Journal of Consumer Research, Vol. 17, Iss. 4, pp. 375-384.
Boulding, W., A. Karia, R. Staelin and V. A. Zeithaml (1993), "A dynamic process model of service quality: From expectations to behavioral intentions," Journal of Marketing Research, Vol.
|
|
|
Purchase Complaint Intentions," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 4, pp. 167-174.
Smallwood, Dennis E. and John Conlisk (1979), "Product Quality in Markets Where Consumers are Imperfectly Informed," Quarterly Journal of Economics, 93(February), pp.1-23.
Sore
|
|
|
이용자 조사(NPR). Retrieved from
URL : http://onlinead.or.kr/17/?q=YToyOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiY
WxsIjtzOjQ6InBhZ2UiO2k6Mjt9&bmode=view&idx=1697183&t=board
Nielsen-Koreanclick(2019), Android&iOS Mobile Behavioral Data(2019.08-2019.09) Ⅰ. 서론
Ⅱ. 본론
Ⅲ. 결론
참고문헌
|
|
|
Foodservice Marketing, Vol. 3.
Power T. (1979), Introduction to Management in the hospitality Industry, Boston: CBI Publishing Co. Inc.
Rumore. N., Z. Zhu, J. Tanner and L. Scheuermann(1999), "Effectiveness of Competitive Strategics in Fast food Markets : An Analysis of Customers' Preferences", Jo
|
|
메뉴펼치기
