로레얄 기업 분석

소개글

로레얄 기업 분석에 대한 보고서 자료입니다.

목차

1. introduction of loreal

2. industrial analysis
- 5 forces
- equity
- dividend

3. company analysis
- key finantial ratio
- performance

and so on

본문내용

1. introduction of loreal
Worldwide leader in cosmetics
27 global brands
5 key expertises: hair care, hair color, skincare, make-up, fragnances
67,662 employees worldwide
? 17,2 billion consolidated sales in
2008
-> market share: 15.8%
Products: 130 countries
2. industrial analysis (5 forces - threats of new entrants )
* 3268 employees of 60 different nationalities working in 30 different disciplines
* 581 million euro dedicated to cosmetic  and dermatological research in 2008
* 18 research centers across the world and
13 evaluation centers in the world
* 1/3 of the R&D budget devoted to basic

키워드

로레얄,   다국적 기업,   기업 분석,   투자,   기업 투자,   투자론 ,   화장품,   기업