기업의 기업문화 사례 연구

목차

IBM: PC Empire\'s corporate culture

The first criteria: the need to respect individual

The second rule: Customer Service

The third rule: Merit

본문내용

IBM (International Business Machines Corporation) is a clear and firm belief in the principles of the company. These principles and beliefs seem very simple, very ordinary, but it is these simple, common principles and beliefs constitute a unique corporate culture of IBM.
IBM has more than 40 million employees, annual turnover of more than 50 billion U.S. dollars, have branches in almost every country, the breadth of its distribution, all working people marvel, its success did not dare desirable. To learn more about this business, you have to understand its concept of operations. Many people are difficult to understand why such a large company like IBM would have a human character, but it is the human personality, that led to IBM incredible achievement.

키워드

기업의기업문화사례연구,   IBM,   corporate culture