캐나다 정수기 광고의 전략 - LG 헬스 케어 정수기 (Strategy of Water Purifier Advertising in Canada - LG Health Care Water Purifier).PPT자료

소개글

캐나다 정수기 광고의 전략 - LG 헬스 케어 정수기 (Strategy of Water Purifier Advertising in Canada - LG Health Care Water Purifier).PPT자료에 대한 보고서 자료입니다.

목차

01.Brief overview of the company, brand, ads and target country
　LG Water Purifier
　Advertisings in Korea
　Target Country

02. The reason we choose the product and the target country
　Increasing the interest in the Health care
　Water purifier products in Canada

03. Difference between Canada and Korea
　Canada vs Korea
　Water quality

04. Difference between Canada and Korea
　Water purifier Market Share
　Media Environment

05. Preliminary idea to make changes to the ads
　High/Low Context
　Star Marketing
　Comparative Ad

본문내용

01.Brief overview of the company, brand, ads and target country
　LG Water Purifier

　≪ 사 진 ≫

☻ It is available to make hot water and ice water at the same time
☻ Compact design
☻ It is used low electric power
☻ It has full stainless water tank




01.Brief overview of the company, brand, ads and target country
　Advertisings in Korea

　≪ 사 진 ≫　≪ 사 진 ≫




≪ … 중 략 … ≫




02. The reason we choose the product and the target country
　Water purifier products in Canada

　≪ 사 진 ≫
Brita Faucet
Filtration System

　≪ 사 진 ≫
Brita Slim Pitcher

　≪ 사 진 ≫
Mavea Elemaris XL Water Filtration Pitcher

In Canada, most of Water purifiers use filter and
They don’t have sterilization ability

〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓

이렇게 건강에 대한 관심도가 높은데
캐나다에서 팔고 있는 대부분의 정수기는 필터를 사용한다
그리고 살균기능이 없다




≪ … 중 략 … ≫




04. Difference between Canada and Korea
　Media Environment

［Korea］

　• 99 television stations

　• Only one language program

　• Digital TV will be broadcast to whole national

［Canada］

　• 130 television stations

　• American program vs French language program

　• digital broadcasts have only launched in the largest metropolitan areas

키워드

정수기시장,   정수기산업,   브랜드마케팅,   서비스마케팅,   LG 헬스 케어 정수기,   사례분석,   swot,   stp,   LG,   캐나다 정수기