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Marketing Research, Vol. 18, No. 2 175-186 11) Zhang, Shi and Markman, Arthur B. (1998) Overcoming the early entrant advantage: The role of alignable and nonalignable differences. Journal of Marketing Research. Vol 35 (4) 413-426. 1. 서론 2. 본론 (1) 비êµê´‘ê³  (2) 비êµê´‘ê³  사례 3. ê²°ë¡  4.
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Advertising and Idea/Issue Advertising as Marketing Tools: Some piblic Policy Issues", Journal of Marketing, Vol. 43(Jan, 1979) 2004í•™ë…„ë„ 2학기 경기 ë³€í™”ì— ë”°ë¥¸ 기업 ì´ë¯¸ì§€ ê´‘ê³ ì˜ ìœ í˜•ë³€í™”ì— ê´€í•œ 연구; TVê´‘ê³  중심으로 A Study of Patterns Change in Corporate Image Advertisements thr
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Effects of Brand Name Suggestiveness on Advertising Recall," Journal of Marketing, Vol.62, January, pp.48-57. Keller, Kevin L(2002), Strategic Brand Management, Building, Measuring the Academy of Marketing Science, Vol.28, No.1, pp.128-137. Kotler, Philip(1999), Kotler on Marketing, Free Press. Mach
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Advertising and Promotion: An Integrated Marketing Communications Perspective.\" McGraw-Hill Education. 2.Cutlip, S. M., Center, A. H., & Broom, G. M. (2006). \"Effective Public Relations.\" Pearson. 3.Ellul, J. (1973). \"Propaganda: The Formation of Men\'s Attitudes.\" Vintage Books. 4.Riefenstahl,
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Advertising: When Beauty May be Only Skin Deep," Journal of Advertising, 19(1), pp.4-13. Peterson, Robert A. & Roger A. Kerin, "The Female Role in Advertisement: Some Experimental Evidance," Journal of Marketing, 41, pp.258. Solomon, Micheal R., Richard D. Ashmore, & Laura C. Longo , "The Beauty Mat
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Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode / Hong, J. W. ; Zinkhan, G. M. ( Psychology & marketing, v.12 no.1, 1995, pp.38-) â…¡. ì„œ ì  í™ëŒ€ì‹ 1997. 《사회심리학》 청암미디어 조병량 1998. ã€Ší˜„ëŒ€ê´‘ê³ ì˜ ì´í•´ã€‹ ë‚˜ë‚¨ì¶œíŒ ê¹€ì™„ì„ 2000. 《
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Marketing Research, 29(Aug.) 31. Oliver, Richard L.(1999), Value as Excellence in the Consumption Experience, in Consumer Value: A Framework for Analysis and Research, orris B. Holbrook(ed.), New York: Routledge 32. Robert F. KELLY, and Ronald Sephenson(1967), The Semantic Differential: An Informati
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advertising effectiveness : The moderating role of involvementã€, Journal of consumer research, vol.10, pp.135-146, 1993 - Zeithaml, Valarie, 「Consumer perceotion of price, quality, and value:A means-end model and synthesis of evidenceã€, Journal of marketing 52, pp.2-21, 1988 â… . 서론 ········
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Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smokeâ€, Journal of Consumer Research,21(2), pp.236-251. White, H. Allen & John F. Dillon(2000), “Knowledge about Others' Reaction to A Public Service Announcement: The Impact on Self Persuasion and Third-
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C., and Reynolds, T. J. \"The means-end approach to understanding consumer decision making.\" In J. C. Olson, & T. J. Reynolds (Eds.), Understanding consumer decision making: the means-end approach to marketing and advertising strategy (pp. 3-20). Mahwah, NJ: Erlbaum. 2001. ì„œë¡  본론 ê²°ë¡  ì°¸
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