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AND POSITIONING
7장. Attention And Comprehension
8장. Understanding Benefit-Based Attitudes
9장. Associating Feelings with the Brand
10장. BRAND EQUITY, IMAGE, AND PERSONALITY
11장. GROUP INFLUENCE AND WORD OF MOUTH ADVERTISING
12장. CREATIVE APPROACH
13장. THE ART OF COPYWRI
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Management through Culture & Arts)」
【 참고자료 】
김민주(2005)「컬덕시대의 문화마케팅」서울문화재단
김소영,남정숙,김민주,이병권(2008)「문화기업의 비밀(컬쳐노믹스시대의 문화마케팅)」한국메세나협의회
김여정(2006)「문화예술 지원 활동
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Management and the Art), 알에이치코리아
4. 허순란(2008), 예술경영과 예술마케팅, 아진
5. 김상훈(2006), 예술상품의 경영에 있어서 마케팅의 역할과 접근방법에 관한 연구, 중앙대학교 예술대학원 Ⅰ. 머리말
Ⅱ. 본 문
1. 예술경영에 있어
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art/ko/e/ddp/
참고 논문
임수현, “디지털 아트를 통한 공공성의 변용과 확장 : <완전한 세상>과 <팀랩 보더리스>를 중심으로 = Transformation and Expansion of Publicness through Digital Art : With a Focus on Digital Art Exhibition <Maximalia> and <teamLab Border
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Management: A Theoretical Analysis," Journal of Marketing, Vol. 56, January, pp. 6-21.
[6] Hart, Christopher W. L., James L. Heskett, and W. Earl Sasser, Jr.(1990) "The Profitable Art of Service Recovery," Harvard Business Review, July-August, pp. 148-156.
[7] Heskett, J. l., T. O. Jones, G. W. Love
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art Review for the Past, A Framework for the Future,” Journal of Business Economics and Management Vol. 12, No. 1(2011), p.24-25.
Ghazinorry, et al., “SWOT Methodology: A State-of-the-art Review for the Past, A Framework for the Future,” p.25.
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE
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management. Cambridge: Harbard
University Press, 1948.
10. Ordaway Tead. The Art of Leadership. New-York: McGraw-Hill Press, 1935.
11. Stogdill. Manual for Leader Behavior Description Questionnaire. Ohio
State university. Bureau of Business Research. Columbus. Ohio, 1963. Ⅰ. 서 론 3
Ⅱ. 자
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Management Activities - Its Influence on Corporate Performance", Doctoral Dissertation, Sung Kyun Kwan University, 2005.
[6] Ettinger & Kooy, "The art and science of winning physician support for Six Sigma change", The Physician Executive, 2000 Sep/Oct, pp34-38.
[7] 신동설, “Black Belt를 통해 본 6
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Management of sudden deafness. Otolaryngol Head Neck Surg 198391 :3-8
- Yoon TH, Paparella MM, Schachern PA, et al. Histopathol。gy of sudden hearing loss. Laryngoscope 1990;100:707-715
- 부록 -
어지러움증 환자를 위한 재활운동 방법
경북대학교 병원 이비인후과
전정 재활 운동의 목
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Management in Government", Jossey-Bass Publishers.
Collison F. M.(1984), "Market Segments for Marine Liner Service", Transportation Journal.
Crosby, P. B.(1979), "Quality Is Free: The Art of Marking Quality certain", New York: New American Library.
OECD (1996), Integrated Advanced Logistics for Frei
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