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후 관여도가 높아진다?!
소비자의 TOMS 구매과정
4. SWOT / STP 분석
SWOT Analysis
- strength / weakness / opportunity/ treat
STP Analysis
- segmentation / targeting / positioning
5. TOMS의 성공 요인 분석
상품성
명확성
신뢰성
지속성
6. 결론
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Direct linear transfor- mation from comparator coordinates into object space coordinates in close range photogrammetry, In Proceedings of the Symposium on Close Range Photogrammetry, 1-18.
Kwon, Y.H.(1994). KWON3D Motion Analysis Package(Version 2.1). Anyang: V-TEK Corporation.
Plagenhoef, S.C., Sla
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firms
- SKT hold many customers as a front runner
- Enter into the oversea market of Korea electronic power corporation
Rambling of local call
- Decreasing attention by complexity of I phone Smart phone media strategies
Introduction
iPhone analysis
Target
Objectives
Media Str
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Analysis of External Environment
(1) Opportunities
(2) Threats
4. The Analysis of Internal Environment
(1) Strength
(2) Weakness
5. The Analysis and Choice of Strategy
(1) The TOWS Matrix
(2) The Internal – External (IE) Matrix
(3) The Quantitative Strategic Planning
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holds the potential for competitive advantage and requires purposeful design and management attention. And to achieve high performance, top managers must provide a strong sense of strategic direction and organizational members must be active players in the strategic-making process. Ⅰ. 서 론
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Fit
4. An Improvisational Model for Change Management
Part 3 - Industrial Competitiveness
1. The Hyundai Way: The Evolution of a Production Model
2. Choose and Focus: Japan’s New Strengths
Part 4 - Rules for International Trade
1. UCP
2. Incoterms 2010
- 각 장별 출제예상문제 제공 -
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Fit
4. An Improvisational Model for Change Management
Part 3 - Industrial Competitiveness
1. The Hyundai Way: The Evolution of a Production Model
2. Choose and Focus: Japan’s New Strengths
Part 4 - Rules for International Trade
1. UCP
2. Incoterms 2010
- 각 장별 출제예상문제 제공 -
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Direct Analogy) : 닮은 것에서 힌트를 얻음
예) 완두콩 껍질 : 담배 케이스
- 상징적유사(Symbolic Analogy) : 만화, 동화에서 힌트 얻음 예) “열려라 참깨”에서 자동문 개발
- 의인적유사(Personal Analogy) :의인화함으로써 문제 해결 예) 접는 의자, 접는
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analysis
2. SWOT Analysis
- Targeting
- Objective
- Creative Strategy
3. MEDIA Strategy
- Media timing
- Media weighting
4. Integrated Promotion
- Public relationship
- Sales promotion => Sampling
Sweepstakes
- Direct m
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CSR
03. Tactics
스마트한 야구장 만들기
≪ 사 진 ≫
▪ 마산 구장의 무인발권기
→ 화면도 매우 작고 노후한 기기
▪ 현재 수많은 관중들이 표를 구입하기 위해
매표소로 몰리게 됨
▪ 무인발권기의 수가 적고
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메뉴펼치기
