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The harmful effects of watching television have been discussed in relation to the violent behaviors of children and adolescents. Exposure to aggressive models on television can increase the subsequent aggressive behavior of adolescents. Heavy doses of television violence can affect the attitudes of
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and consideration however with the exception Influence on member rank higher than managers, all factors contributed toward the aptitude as leaders in the or ganozation of management for physical education
ABSTRACT
A Study on Managerial Behabiors of Sports Management in Physical Education
Yeon, Jeung
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of Consumer Research, 14, 404-420.
Izard Carrol E. (1977). Human Emotions. New York : Plenum.
Liu, S. S. ＆ Stout, P. A. (1987). Effects of Message Modality Appeal in Advertising Acceptance. Psychology and marketing, 4, 167-187.
MacKenzie, S. B., Lutz, R. J. ＆ Belch, G. E. (1983). Attitude Towar
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of Consumer Research, 14, 404-420.
Izard Carrol E. (1977). Human Emotions. New York : Plenum.
Liu, S. S. ＆ Stout, P. A. (1987). Effects of Message Modality Appeal in Advertising Acceptance. Psychology and marketing, 4, 167-187.
MacKenzie, S. B., Lutz, R. J. ＆ Belch, G. E. (1983). Attitude Towar
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of in-game advertising for NCAA basketball, Cyber-Journal Sports Management, 4(1).
Till, Brian D(2001). Managing athlete endorser image:the effect of endorsed product, Sports Marketing Quarterly 10(1).
Turco, Douglas M.(1996). The effects of courtside advertising on product recognition and attitud
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The Impact of Source Reputation on Inferences about Unadvertised Attributes. In T. K. Srull (Ed.), Advances in Consumer Research, 16, 399-406. Provo, UT: Association for Consumer Research.
Winters,L.C.(1986). The Effect of Brand Advertising on Company Image: Implications for Corporate Advertising. J
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the analysis of empirical advertisement effects represents its limitation in sport marketing methodology, sport marketing has turned out more effective, though. In product advertising, sport marketing reveals more effective in terms of cognitive, affective, and conative component, but in corporate i
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The objective of this study consists in inquiring into problems as to what advertising attitudes and effects sport star models'advertisement has upon consumers via a comparison with that of famous public entertainers in an effort to manifest sports star models' advertising effects, attitudes towards
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of silver marketing advertisement and suggests the methods thereof. The analysis of 'creative' was tested in terms of graphic gestaltung, and how the silver generation consumers' characteristics was discussed.
The fifth chapter puts forwards the suggestions for the 'creative' strategies to enhance t
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