목차
[ 목 차 ]
Ⅰ. 서 론
Ⅱ. 문헌연구 및 연구모형
Ⅲ. 연구방법
1. 표본 및 표본특성
2. 변수의 측정 및 분석기법
Ⅳ. 결 과
1. 수출성과에 의한 중소기업의 분류
2. 각 중소기업군별 수출관련변수 평균값의 비교
3. 판별분석에 의한 중소기업의 수출성과에 영향을 미치는 요인
Ⅴ. 결론 및 시사점
Ⅵ. 연구의 한계 및 향후 연구방향
참고문헌
Ⅰ. 서 론
Ⅱ. 문헌연구 및 연구모형
Ⅲ. 연구방법
1. 표본 및 표본특성
2. 변수의 측정 및 분석기법
Ⅳ. 결 과
1. 수출성과에 의한 중소기업의 분류
2. 각 중소기업군별 수출관련변수 평균값의 비교
3. 판별분석에 의한 중소기업의 수출성과에 영향을 미치는 요인
Ⅴ. 결론 및 시사점
Ⅵ. 연구의 한계 및 향후 연구방향
참고문헌
본문내용
Review, 27, 38-49.
Cavusgil, S. Tamer and John R. Nevin (1981), "Internal Determinants of Export Marketing Behavior: An Empirical Investigation," Journal of Marketing Research, 28 (Feb.), 114-119
--------------- & Jacob Naor (1987), "Firm and Management Characteristics as Discriminators of Export Marketing Activity," Journal of Business Research, 15, 221-235.
Chetty, Sylvie K. and R.T. Hamilton (1996), "The Process of Exporting in Owner-controled Firms," International Small Business Journal, 14 (2), 12-25.
Cooper, R. G. and E. Kleinschmidt (1985), "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, 16(Spring), 37-55.
Culpan, Refik (1989), "Export Behavior of Firms: Relevance of Firm Size," Journal of Business Research, 18, 207-218.
Dalli, Daniele (1995), "The Organization of Exporting Activities: Relationships between Internal and External Arrangements," Journal of Business Research, 34, 107-115.
------ (1994), "The "Exporting" Process: The Evolution of Small and Medium Sized Firms Toward Internationalization," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 85-110.
Diamantopoulos, Adamantios, and Anne L. Souchon (1996), "Instrumental, Conceptual and Symbolic Use of Export Information: An Exploratory Study of U. K. Firms," S.T. Cavusgil ed., Advances in International Marketing, 8, Greenwich, CT: JAI Press Inc., 117-144.
------------ and B.B. Schlegelmilch (1994), "Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 161-181.
Dicle, I. Atilla and Ulku Dicle (1992), "Effects of Government Export Policies on Turkish Export Trading Companies," International Marketing Review, 9(3), 62-76.
Eshghi, Abdolreza (1992), "Attitude-Behavior Inconsistency in Exporting," International Marketing Review, 9(3), 40-61.
Evangelista, Felicitas U. (1996), "Liking Business Relationships to Marketing Strategy and Export Performance: A Proposed conceptual Framework," S.T. Cavusgil ed., Advances in International Marketing, 8, Greenwich, CT: JAI Press Inc., 59-83.
----------------- (1994), "Export Performance and Its Determinants: Some Empirical Evidence from Australian Manufacturing Firms," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 207-229.
Kaynak, Erdener (1992), "A Cross Regional Comparison of Export Performance of Firms in Two Canadian Regions," Management International Review, 32(February), 163-180.
Keng, Kau Ah and Tan Soo Jiuan (1989), "Difference between Small and Medium Sized Exporting and Non-exporting Firms: Nature or Nurture," International Marketing Review, 6(4), 27-40.
Kwon, Yung-Chul and Michaael Y. Hu, (1995), "Comparative Analysis of Export-oriented and Foreign Production-oriented Firms' Foreign Market Entry Decisions," Management International Review, 35 (April), 325-336.
Cavusgil, S. Tamer and John R. Nevin (1981), "Internal Determinants of Export Marketing Behavior: An Empirical Investigation," Journal of Marketing Research, 28 (Feb.), 114-119
--------------- & Jacob Naor (1987), "Firm and Management Characteristics as Discriminators of Export Marketing Activity," Journal of Business Research, 15, 221-235.
Chetty, Sylvie K. and R.T. Hamilton (1996), "The Process of Exporting in Owner-controled Firms," International Small Business Journal, 14 (2), 12-25.
Cooper, R. G. and E. Kleinschmidt (1985), "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, 16(Spring), 37-55.
Culpan, Refik (1989), "Export Behavior of Firms: Relevance of Firm Size," Journal of Business Research, 18, 207-218.
Dalli, Daniele (1995), "The Organization of Exporting Activities: Relationships between Internal and External Arrangements," Journal of Business Research, 34, 107-115.
------ (1994), "The "Exporting" Process: The Evolution of Small and Medium Sized Firms Toward Internationalization," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 85-110.
Diamantopoulos, Adamantios, and Anne L. Souchon (1996), "Instrumental, Conceptual and Symbolic Use of Export Information: An Exploratory Study of U. K. Firms," S.T. Cavusgil ed., Advances in International Marketing, 8, Greenwich, CT: JAI Press Inc., 117-144.
------------ and B.B. Schlegelmilch (1994), "Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 161-181.
Dicle, I. Atilla and Ulku Dicle (1992), "Effects of Government Export Policies on Turkish Export Trading Companies," International Marketing Review, 9(3), 62-76.
Eshghi, Abdolreza (1992), "Attitude-Behavior Inconsistency in Exporting," International Marketing Review, 9(3), 40-61.
Evangelista, Felicitas U. (1996), "Liking Business Relationships to Marketing Strategy and Export Performance: A Proposed conceptual Framework," S.T. Cavusgil ed., Advances in International Marketing, 8, Greenwich, CT: JAI Press Inc., 59-83.
----------------- (1994), "Export Performance and Its Determinants: Some Empirical Evidence from Australian Manufacturing Firms," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 207-229.
Kaynak, Erdener (1992), "A Cross Regional Comparison of Export Performance of Firms in Two Canadian Regions," Management International Review, 32(February), 163-180.
Keng, Kau Ah and Tan Soo Jiuan (1989), "Difference between Small and Medium Sized Exporting and Non-exporting Firms: Nature or Nurture," International Marketing Review, 6(4), 27-40.
Kwon, Yung-Chul and Michaael Y. Hu, (1995), "Comparative Analysis of Export-oriented and Foreign Production-oriented Firms' Foreign Market Entry Decisions," Management International Review, 35 (April), 325-336.
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