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Brand Equity Has Become Oh So Fashionable," Marketing News, March, 9.
Smith, Daniel C. (1992), "Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected," Journal of Advertising Research, 32, November, 11-20. Ⅰ. 서 론
Ⅱ. 연구배경
2.1 고객자산
2.2 브랜드자산
2.3 고객
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brand based on past researches and to review effects of the consumer perception factors affecting private brand preference.
Second, to set up research model specifying relationships among price perception, information search and experience, quality perception and private brand preference.
Third, to
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Bromer P. (1997). “Effects of Attitude Attribute Ambivalence on Information Processing and Attitude-Intention Consistency,” Journal of Experimental Psychology, 33(Mar), 190-210.
Hoeffler, S., Keller, K. L. (2003). “The marketing advantages of strong brands”, Journal of Brand Management, 10(6), 421-4
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Study The Relationship Between Online Reviews and Polarized
Brand Attitudes Brand Attitude Polarization Biased Assimilation of Information
You, Vadakkepatt, and Joshi
2015 존재(유명하지 않은 브랜드에서는 약함) 비존재 비존재
Luo, Raithel, andWiles 2013. 존재(강한 브랜드에 대해서는
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서 론 2
Ⅱ. 이론적 배경 및 가설 7
1. 지각된 위험과 브랜드 충성도 3
2. 문화적 거리의 조절효과 7
가. 집단주의성의 조절효과 4
나. 위험감수성의 조절효과 6
다. 장기지향성의 조절효과 7
Ⅲ. 연구방법 8
Ⅳ. 참고문헌 10
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브랜드 회상의 측정은 “ 앞에 보신 브랜드 네임들 중에서 기억에 나는 것을 순서대로 적어 주십시오.” 라는 항목에 대한 응답으로 측정 한다.
4) 브랜드 태도
브랜드태도(attitude toward the brand)는 한 브랜드에 대한 소비자의 전반적인 평가라
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attitude and academic self-efficacy, it was found that receptive and autonomous attitude of parents had the high positive correlation with academic self-efficacy. On the other hand, pressure of accomplishment of parents had a low correlation coefficient. However, it had significant positive and nega
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negative attitude also it cannot be desirable it cannot it sees. The concrete evaluation must become accomplished from above objectivity and specialty foundation but it will exterminate the irregularity succession of the form whose it is like this to be important, will of the government and Judiciar
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negative impact on the ease of use. The quality of the DAS service outcome and the resulting perceived enjoyment are connected with the “user’s active and independent management and control of personal information and traces on the Internet”, the very nature of the DAS service. But this can be inter
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information-oriented society. Ⅰ. 서 론 1
1. 연구의 필요성 및 목적 1
2. 연구 문제 2
3. 용어의 정의 3
가. 인쇄물 포트폴리오 3
나. e-포트폴리오 3
다. 포트폴리오 보유도 4
라. 학업성취도 4
마. 학습태도 4
Ⅱ. 이론적 배경 5
1. 프로그래밍 교
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brands about cosmetics(LG life and health, Korean Cosmetics, Medi hill, Dr.Phamor), electronics(Cuckoo electronics, Body friend), Bag(Erobe), Baby product(Medience, Angfang) Curriculum Vitae
1.PERSONAL INFORMATION
2.EDUCATIO
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