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of firms to concentrate on the Internet. advertising on the Internet is of great importance in marketing strategics. The precedents studies on Internet advertising are limited to quantitative characteristics such as the number of clicking banners or hittings and so on. This study is designed to make
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Goeldner, C. R., J. R. Ritchie, & R. W.
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An Exploratory Study on Use Motivation, Evaluation and Selection of SNS Mobile Marketing Services Focused on the "KakaoTalk PlusChingu“ Ⅰ. 서론
1. 네이버 라인 LINE 서비스소개
2. 네이버 라인 SWOT분석
(1) 강점
(2) 약점
(3) 기회
(4) 위협
Ⅱ. 본
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34. Spiggle, Suasan., and Murphy A. Sewall(1987),
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Tse, David K. and Peter C. Wilton, "Models of Consumer Satisfaction Formation
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The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study.” 『Journal of business research』, p.37-48
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An Empirical Study of MIS CSF's for Small & Medium Business In Korea
Ahn, Jae-young
The purpose of this paper id to study the factors influencing MIS user satisfaction. For this purpose, I have reviewed the results of past studies on the performance factor of MIS, and introduced a new model associat
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and B.B. Schlegelmilch (1994), "Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data," S.T. Cavusgil ed., Advances in International Marketing, 6, Greenwich, CT: JAI Press Inc., 161-181.
Dicle, I. Atilla and Ulku Dicle (1992), "Effects of Government
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