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Online, LIMRA International, 2001, p.56.]
PwC, "E-business : Implications for Customers and Markets in the Insurance Industry", Insurance Review, 2000. 6 Ⅰ. 국내 보험산업의 규모
Ⅱ. 국내 보험산업의 시장구조
Ⅲ. 국내 보험산업의 환경 변화
1. 다면적 경쟁의 심화
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Market Viewpoint, Vol. 12 No. 9, October 1999.
(www.aberdeen.com/ab_company/hottopics /pdf/10991290.pdf)
Christman, A., "CAD/CAM and PLM," MMS Online, Gardner Publications, Inc., 2001.
(www.mmsonline.com/articles/1201cad.html)
CIMdata, cPDm - the key to harnessing innovation in an e-business world,
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전자우편(e-Post)
7) 전자마케팅(e-Marketing)
8) 전자운영관리(e-ORM)
9) 전자공급(e-Supply)
10) 전자주식거래(e-Stocks)
3. 거래주체별 분류
1) 기업 대 기업(B2B)
2) 기업 대 소비자(B2C)
3) 소비자 대 소비자(C2C)
4) 정부 대 기업(G2B)
5) 정부 대 시민(G2C)
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Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation, Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis.
The objects of CRM are maximizing customer service effecti
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Market Opportunity
eMarketer B2B 1200 billion
C2C B2B 200 billion
EX) priceline.com,
CMGI,
Beyond.com
4)Competitive Environment
Traditional Retailers
B2B
Online Auction
Online Retailers
others 1. eBay 선정이유
2. eBay’s History
3. Special
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Online Trade
Kim, Young-jae
With the development of the Internet, e-Payment(Electronic Usance Sales Bond) was introduced to domestic B2B electronic commerce and is widely used.
It was created by the collaboration among such Large enterprises as Samsung Electronics, LG Electronics, Samsung Distribut
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Marketer, 2000).
또한, 중남미지역에서는 인터넷 접속료가 매우 비싼 편이며, 국가별로 차이가 있지만 통신인프라의 부족으로 인터넷서비스 신청후 인터넷이용까지 몇 달을 기다려야 하는 경우도 많다. 온라인 지불 및 보안문제에 대한 소비자의
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online catalogs and managing the business connected with doing e-tailing. A new trend is the price comparison site that can quickly compare prices from a number of different e-tailers and link you to them. Introducing about E-tailing
About B2C market
The successful E-tailing
Amazon.com’s bus
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지 못하고 있음. 1. 한솔 CS CLUB
2. SK인터넷쇼핑몰
3. 신세계 사이버몰
4. 롯데인터넷백화점
5. 인터넷 서적전문 쇼핑몰 - YES24
6. 마이킴스클럽
7. 삼성쇼핑몰
8. MRO e-Marketplace - STAPLES.COM
9. GiftCertificates.com
10. CarsDirect.com
11. Phase2Media
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which there are no meaningful consequences.
REVIEWING FOR SCHOLARLY JOURNALS IN MARKETING SCHOLARLY RESEARCH ON SUBSTANTIVE ISSUES IN MARKETING
CRAFTING MANUSCRIPTS FOR SCHOLARLY JOURNALS IN MARKETING
THE STATE OF RESEARCH IN MARKETING : SOME PERSONAL OBSERVATIONS
REVIEWING FOR SCHOLARLY JOU
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