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mentation. J. Korean Soc Food Sci Nutr 33(9), 1515~1521
Table 1. Proximate composition of Alaska pollack roe
Proximate composition
(%)
Moisture
70.5±0.34
Ash
8.1±0.14
Protein
13.8±0.08
Lipid
0.4±0.24
Carbohydrate
7.2±0.16
Total
100.0
Table 2. DPPH radical scavenging activities of water extracts
fro
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bean, sesame seed, cinnamon, and pine nuts.
115. 다식[dasik] Tea Confectionery
Sumptuous treats made with pine pollen or mung bean flour, and served with tea.
116. 약과[yakgwa] Honey Cookies
Deep-fried cookies made with flour, sesame oil, Korean liquor, and honey.
117. 녹차[nokcha] Green Tea
Tea ma
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Mung Beans Soldier ]
3.닷발괴물 [ Datt Bal ]
4.구렁덩덩 서선비 [Gurung Dung Dung Mr. Su] - 뱀선비
5.꽝철이 [KKwang chul yee] - 깡철이
6.달두꺼비 [Moon Toad]
7.동자삼 [ Ginseng Boy ]
8.뱀승려 [ Snake monk ]
9.불가사리 [ Bulgasari ]
10.세발 까마귀 [ 三足烏- Three le
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e represented the mean values of 4 soybean variety (Eunhakong,Kwangankong, Junjeori and introduced soybean)
Table 4. Characteristics of the 6 days old soybean sprouts according to the various temperature of water supplied.
Characteristics
Water temperature (℃)
14
17
20
23
25
Yield (%)
522
523
548
54
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3) Characteristics of each segment
(1) Demographic variables
① Age: Bean Pole Kids, Bean Pole Jeans, Bean Pole Homme
→ 다양한 연령층으로 세분화함
② Gender: Bean Pole Ladies
→ 여성들만을 위한 Bean Pole Ladies로 세분화함
③ Life Cycle Income: Bean Pole Golf
→ 고소득자인
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question for the case analysis
Company profile
2.Industry analysis
QUANTITATIVE MEASURES
QUALITATIVE MEASURES
3.Market analysis
CUSTOMER PROFILE
MARKET SEGMENTATION
CHARACTERISTICS OF EACH SEGMENT
4.Competitor analysis
Each competitor’s strengths and weaknesses
Each competitor’s Mar
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CHARACTERISTICS OF
EACH SEGMENT
Chapter4. Competitor Analysis
1) Each competitor’s
Strengths and Weaknesses
2) Each competitor’s
Market strategy
Chapter5. Evaluation of each Competitor’s Strategy
1) Market Segmentation
2) Targeting Strategy
3) Differentiation Strategy
4) Marketing Mix
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characteristics of the social group where they belonged to, and to describe what meanings they put to their clothings. Four social groups among adolescents were identified and were differentiated in clothing styles, social behaviors, leisure activity and behaviors related to clothing purchase. These
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