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마케팅의 역할과 책임의 새로운 정의를 창조한다.
- 오랜기간 관계의 강조 그리고 전략적 파트너와 함께 일하고, 내부적으로 수행하고, 구매하는 활동과 기능의 평가진행은 마케팅 task에서 새로운 중요성을 창조한다.
The Need for an Expanded Concept
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Marketing을 동일한 것으로 인식하고 e-CRM을 단순한 Model Building으로 인식해서 실패 할 수도 있다. 해결방안으로 e-CRM은 Model Building과 Relationship Marketing 두 가지를 같이 해야 한다. Modeling은 고객을 Mass Data로 인식하고 인구 통계학적인 자료와 구매
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of Service Quality and its Implications for Future Research,\"Journal of Marketing, 49, No.4, 1985.
18). Payne, Adrian F., \"Developing a Marketing Oriented Organization,\"Business Horizons, 31, No.3 1988, pp.46-53. 제 Ⅰ 장 서 론
제 Ⅱ 장 내부마케팅의 槪念
제 Ⅲ 장 내부 마케팅
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Corporation. (2019). Employee engagement study: Organizational diagnosis for retention improvement. Internal Research Report. https://www.linkedin.com/pulse/case-study-importance-organizational-diagnostics-yatish-rs3of
Toyota Motor Corporation. (2018). Lean manufacturing through organizational diagn
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The Structure of Corporate Governance: A six country comparison\", Paper presented on the first workshop of the Research Network on Corporate Governance Network, June, www.wz-berlin.de/wb/cogo_net/default_cogo.en.htm.
Yoshimori, M. (1995), \"Whose Company Is It? The Concept of Corporation in Japan a
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the role of the marketing is emphasized more and more, it is important to research customers\' purchasing habits to build up marketing differentation.
For that reason, the very first job to be done is knowing exactly what customers want and fulfilling their satisfactions to survive in the fast chang
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마케팅연구, 12, 2, 45.
황동미 외 4인 (2001), 한국영화산업구조분석, 영화진흥위원회 연구보고, 47-53.
Baker, Julie (1987), “The Role of Environment in Marketing Services: The Consumer Perspective,\" in J.A. Czepiel, C. Congram & J. Shanahan eds., The Service Challenge: Integrating for Com
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of Global Marketing, 11(4), 1998.
Poon, S. and Paula M. C. Swatman, A Combined-Method Study of Small Business Internet Commerce,\" International Journal of Electronic Commerce, 2(3), 1998.
Premkumar, G. and K. Ramamurthy, \"The Role of Interorganizational and Organizational Factors on the Decision
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in Service Encounters\", Journal of the Academy of Marketing Science, Vol.28, No.1, 2000, pp.138∼149.
Bowen, D.E. & E.E.Lawler III, \"Empowering Service Employees\", Sloon Management Review, Summer, 1995, pp.73∼83.
Gutak, B.A, The Dynamics of Service : reflections on the changing nature of customer
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Role in Modern Marketing , 7th ed., The Dryden Press, 1990, pp.555-559.
Jain, Subhash C., 8International Marketing Management , 5th ed., South-Western, 1996.
Nebenzahl, Israel D. and Eugene D. Jaffe, \"The Effectiveness of Spondsored Events in Promoting a Country’s Image,\" 8International Journal
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the chance to start your career again, what would you change, if anything?
만약 당신이 직장을 처음부터 다시 시작한다고 하면 무엇을 바꾸고 싶습니까?
26. When conflict arises between you and another co-worker, what do you do?
만약 당신이 직장 동료과 사소한 다툼이 있
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in new fields and ideas.
Has been leadership position in the university.
Responsible and diligent.
SUMMARY OF QUALIFICATION
Strong knowledge in trade field and the development of effective marketing plans through studying the major.
Outstanding communication skill in English : TOEIC 850 and TOE
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in new fields and ideas.
Has been leadership position in the university.
Responsible and diligent.
SUMMARY OF QUALIFICATION
Strong knowledge in trade field and the development of effective marketing plans through studying the major.
Outstanding communication skill in English : TOEIC 850 and TOE
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of Manager in Sales & Marketing
(Specialized in a result-oriented sales & marketing
with 4 years of achievement in IT industry)
EDUCATION
Feb. 1990 Hankuk University, Seoul, Korea BA in Law
WORK EXPERIENCE
Mar.1995-present Jobs DB Co., Ltd.,Seoul, Korea
: Project Manager / Manufacturing Indus
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the press.
9. 영문 입사 의향서
New Concepts - Korea National Tourism Corporation
Representation Agreement
------------------------
We are offering our representation, public relations, marketing and sales services to Korea for an annual fee of US$38,000. This representation fee payable in quarte
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