목차
Ⅰ. 문제의 제기
Ⅱ. 기존 문헌의 검토
Ⅲ. 연구모형 및 가설
Ⅳ. 연구방법
Ⅴ. 결과 분석
Ⅵ. 결론
Ⅱ. 기존 문헌의 검토
Ⅲ. 연구모형 및 가설
Ⅳ. 연구방법
Ⅴ. 결과 분석
Ⅵ. 결론
본문내용
aking Cooperative Research Relationships Work," Research Management 30(4), July-August, pp. 38-41.
Mahajan, V. and Wind, Y.(1988), "New Product Forecasting Model," International Journal of Forecasting, Vol. 4, pp. 341-358.
Miles, R. and Snow, C.(1978), Organizational Strategy, Structure, and Process, New York: McGraw Hill.
Moenaert, R. and Souder, W.(1990), "An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects," Journal of Product Innovation Management, July, pp. 91-107.
Optner, S. L.(1960), Systems Analysis for Business Administration. Prentice-Hall, Inc., Englewood Cliffs, N.J.
Pitt, L. and Jeantrout, B.(1994), "Management of Customer Expectations in Service Firms: A Study and a Checklist," The Service Industries Journal, Vol. 14, No. 2, April, pp. 170-189.
Porter, M.(1985), Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, New York.
Rochford, L.(1991), "Generating and Screening New Product Ideas," Industrial Marketing Management, Vol. 20, No. 4, November, pp. 287-296.
Roome, N.(1994), "Business Strategy, R&D Management and Environmental," R&D Management, Vol 24, No. 0, pp. 65-82.
Rothwell, C.; Horley, A.; Jervis, V.; Robertson, A.; and Townsend, T.(1974), "SAPPHO Updated - ProjectSAPPHO Phase II," Research Policy, 3, pp.. 258-291.
Sethi, R.(1992), "The Impact of Flexible Automation on Business Strategy and Organizational Structure," Academy of Management Review, Vol. 17, No. 1, pp.. 86-111.
Smith, P. and Reinertsen, D.(1992), "Shortening the Product Development Cycle," Research Technology Management, Vol. 35, No. 3, May-June, pp. 44-49.
Spreng, R. and Mackoy, R.(1996), "An Empirical Examination and a Model of Perceived Service Quality and Satisfaction," Journal of Retailing, 72(2), pp.. 201-214.
Stalk, G.; Evans, P.; and Schulman, L.(1992), "Competing on Capabilities: The New Rules of Corporate Strategy," Harvard Business Review, March-April, pp. 57 - 69.
Steele, L.W.(1989), Managing Technology: The Strategic View. Japanese Translation, McGraw-Hill Publishing Company.
Toone, R. and Jackson, D.(1987), The Management of Manufacturing, Springer-Verlag, IFS Ltd, UK.
Urban, G. and Hauser, J.(1993), Design and Marketing of New Products, 2nd ed.
Walsh, W.(1990), "Get the Whole Organization behind New Product Development," Research Technology Management, Vol. 33, No. 4, Nov/Dec, pp.. 32-36.
Wheelwright, S. and Clark, K.(1992), "Creating Project Plans to Focus Product Development," Harvard Business Review, March-April, pp. 70-82.
Wheelwright, S. and Sasser, W., Jr.(1989), "The New Product Development Map," Harvard Business Review, May-June, pp.. 112-125.
Wright, P.; Nazemzadeh, A.; Parnell, J.; and Lado, A.(1991),"Comparing Three Different Theories of Competitive Strategies," Industrial Management, Nov./Dec.
Zirger, B. and Maidique, M.(1990), "A Model of New Product Development: An Empirical Test," Management Science, Vol. 36, No. 7, July, pp. 867-883.
Mahajan, V. and Wind, Y.(1988), "New Product Forecasting Model," International Journal of Forecasting, Vol. 4, pp. 341-358.
Miles, R. and Snow, C.(1978), Organizational Strategy, Structure, and Process, New York: McGraw Hill.
Moenaert, R. and Souder, W.(1990), "An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects," Journal of Product Innovation Management, July, pp. 91-107.
Optner, S. L.(1960), Systems Analysis for Business Administration. Prentice-Hall, Inc., Englewood Cliffs, N.J.
Pitt, L. and Jeantrout, B.(1994), "Management of Customer Expectations in Service Firms: A Study and a Checklist," The Service Industries Journal, Vol. 14, No. 2, April, pp. 170-189.
Porter, M.(1985), Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, New York.
Rochford, L.(1991), "Generating and Screening New Product Ideas," Industrial Marketing Management, Vol. 20, No. 4, November, pp. 287-296.
Roome, N.(1994), "Business Strategy, R&D Management and Environmental," R&D Management, Vol 24, No. 0, pp. 65-82.
Rothwell, C.; Horley, A.; Jervis, V.; Robertson, A.; and Townsend, T.(1974), "SAPPHO Updated - ProjectSAPPHO Phase II," Research Policy, 3, pp.. 258-291.
Sethi, R.(1992), "The Impact of Flexible Automation on Business Strategy and Organizational Structure," Academy of Management Review, Vol. 17, No. 1, pp.. 86-111.
Smith, P. and Reinertsen, D.(1992), "Shortening the Product Development Cycle," Research Technology Management, Vol. 35, No. 3, May-June, pp. 44-49.
Spreng, R. and Mackoy, R.(1996), "An Empirical Examination and a Model of Perceived Service Quality and Satisfaction," Journal of Retailing, 72(2), pp.. 201-214.
Stalk, G.; Evans, P.; and Schulman, L.(1992), "Competing on Capabilities: The New Rules of Corporate Strategy," Harvard Business Review, March-April, pp. 57 - 69.
Steele, L.W.(1989), Managing Technology: The Strategic View. Japanese Translation, McGraw-Hill Publishing Company.
Toone, R. and Jackson, D.(1987), The Management of Manufacturing, Springer-Verlag, IFS Ltd, UK.
Urban, G. and Hauser, J.(1993), Design and Marketing of New Products, 2nd ed.
Walsh, W.(1990), "Get the Whole Organization behind New Product Development," Research Technology Management, Vol. 33, No. 4, Nov/Dec, pp.. 32-36.
Wheelwright, S. and Clark, K.(1992), "Creating Project Plans to Focus Product Development," Harvard Business Review, March-April, pp. 70-82.
Wheelwright, S. and Sasser, W., Jr.(1989), "The New Product Development Map," Harvard Business Review, May-June, pp.. 112-125.
Wright, P.; Nazemzadeh, A.; Parnell, J.; and Lado, A.(1991),"Comparing Three Different Theories of Competitive Strategies," Industrial Management, Nov./Dec.
Zirger, B. and Maidique, M.(1990), "A Model of New Product Development: An Empirical Test," Management Science, Vol. 36, No. 7, July, pp. 867-883.
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