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of Public Health, 94, 13931398.
(2) Ajzen, I. (1991년). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179211
(3) Becker, M. H., & Rosenstock, I. M. (1984년). Compliance with medical advice. In A. Steptoe & A. Mathews (Eds.), Health care and human behavior.
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cess, 50, (1991), pp. 179-211.
Ander E. W., and Sullivan M. W., "The Antecedents and Consequences of Customer Satisfaction for Firms", Marketing Science, 12(Spring 1993), pp. 125-126.
Bitner Mary, Jo, "Evaluating Service Encounters : The Effect of Physical Surroundings and Employee Responses", Journ
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Theory of Reasoned Action)을 확대한 이론인 Ajzen의 계획적 행위이론(Theory of Planned Behavior)를 소개하고, 본 이론을 적용하기 위한 도구개발 과정을 보인 것으로서, 우리나라에서 간호계에서는 물론 타 인문과학계를 망라하여 처음 소개되는 의의있는
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the Technology Acceptance Model to Account for Social Influence : Theoretical Base and Empirical Validation", Proceedings of the 32nd Hawaii International Conference on System Sciences.
Mathieson, K., 1991, "Predicting User Intentions : Comparing the Technolgy Acceptance Model with the Theory of Pla
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The theory of reasoned action)
1) 신념(Beliefs)
2) 태도(Attitude)
3) 주관적 규범(Subjective Norm)
4) 행동의도(Behavioral Intention)
5) 행동(Behavior)
6) 행위추론 이론의 요약
3. 설득커뮤니케이션과 행위추론 이론
1) 새로운 속성을 소비자에게 제시한다.
2) 속
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약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
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theory of plannedc behavior. In J. Kuhl, & J. Beckmann, Springer series in social psychology(pp.11-39). Berlin : springer
12. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and human decision processes, 50(2), 179-211.
13. Fishbejin, M. (1967). Atiitude and normative varia
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of command)
3. 통제의 범위(span of control)
4. 목적, 과정, 고객, 지역적 조직(organization by purpose, process, clientele, place)
5. 행정이론의 교착(the ompasse of administrative theory)
B. 행정이론의 접근(an approach to administrative theory)
1. 행정환경의 서
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The basics of image theory", in Beach, L. R. (Ed), Image Theory: Theoretical and Empiriacl Foundations, Lawrence Erlbaum, Hillsdale, NJ, pp.3-18.
Beach, L. R. (1990), Image Theory: Decision Making in Personal and Organizational Contexts, John Wiley & Sons.
Beach, L. R. & Connolly, T. (2005), The Psy
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Business Rev 68(4): 148-156.
Hellier PKGeursen GMCarr RARickard JA (2003). Customer repurchase intention: A general structural equation model. European J Marketing 37(11-12): 1762-1800.
Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of
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of composition. Any one person may be able to leave a crowded theater in two minutes without difficulty. Let everyone try to leave in two minutes and there may be utter chaos. What is true for each separately need not be true for all together.
It is easy to show that the widely held union-wage-push
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the TOEIC (1999 )
French and Spanish: Basic reading and writing skill
Activities:
Member of women's racquet club at Osaka University of Foreign Studies (May1996 - March 2000)
Selected as Treasurer and performed various duties including recording accounting transactions, collecting membership fees, m
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problems. Analyzed sales and inventories, and planned promotions
EDUCATIO
○○○ Institute of Technology, New York, N
B.A., Merchandising, Minor: Business Administration, June 199
Internship with Macy's, NY headquarters. Assisted the department manager of the Children'
merchandise purchase division&nbs
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nd lost 8kg within one and a half month. I planned on an overseas trip with my own money and I did. I planned for an internship and I did.
From my character as you can see I have the drive to achieve my goal to become an expert of corporate finance and contribute to Sony Korea
무언가를 계획해서 나는
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Theory
TECHNICAL SKILLS :
- Operating software package : Windows, MS-WORD, Excel, Powerpoint, MS-outlook, Hangul 97, Internet
- Korean typing ; 400 strokes per minute
English typing ; 80 wpm
AWARDS :
A reward for regular attandance, Baewha girl's high school
ACOMPLISHMENTS :
- English volunt
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