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Effectively supports national and co-op promotions to maximize sales potential.
Supports my store (local store) marketing plans to maximize sales potential within the community.
Effectively schedules to build the business on all day parts.
Assists in the implementation of new products and procedures
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on the Education Programs of Foodservice Employee's, Service Delivery Level and Customer Satisfaction
Jeon, Young-Ho, Kim, Shin-Jung
The heart service of a receptionist who receives customers in the front line of a business has a great effect on the management of Company. Considering of this, this s
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<연구배경>
기술의 발달로 제품품질간 차별적 우위는 장기간 지속되지 못함
특히, 정유 제품의 품질은 석대법의 품질기준에 준함
따라서, 정유사의 서비스품질 혁신이 경영성과의 향상에 직결됨
서비스 품질혁신을 통하여 많은 기
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on Congenial Prospects. Journal of Marketing, 28: 64～66.
Garbarino, Ellen and Mark S. Johnson(1999). The Difference Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63: 70～87.
Heide, Jan B. and George John(1992). Do Norms Matter in Marketing Relationshi
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in Consumer Research, 16, 399-406. Provo, UT: Association for Consumer Research.
Winters,L.C.(1986). The Effect of Brand Advertising on Company Image: Implications for Corporate Advertising. Journal of Advertising Research, 26(April/ May), 54-59.
Zimmer,M.R. & Golden,L.(1998). Impression of Retailin
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and Deborah J. Maclnnis (forthcoming), "The Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes", Journal of Business Research.
Zeithaml, Valarie A. (1988), "Consumer Per- ceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal
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of Expectations Theory of Consumer Satisfaction.
Advances in Consumer Research, 10. Richard P. Bagozzi and Alice M.
Tybout, (Ed.). Ann Arbor, MI: Association for Consumer Research,
256-261.
Yuksel, Atila & Mike Rimmington(1998), Customer-satisfaction measurement(restaurant
and hospitality indust
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