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service quality perception and satisfaction in food service industry based on the types of food-related life-style. J Korea Contents Assoc 2014; 14(8): 406-415.
(5) Yeo VC, Goh SK, Rezaei S. Consumer experiences, attitude, and behavioral intention toward online food
deliver services. J Retail Cons
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of Relational, Task, Organizational and Personal Factors, Journal of the Academy of
Marketing Science, 29(4) Ⅰ. 서론
Ⅱ. 본론
1. 이론적 배경
1.1 소비자 만족
1.2 쇼핑 가치
1.3 온라인 소비자의 특성
1.4 오프라인 소비자의 특성
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of Satisfaction and Its Antecedents on
Consumer Preference and Intention. Advances in Consumer Research, 8,
Kent B. Monrroe; (Ed.). Ann Arbor MI: Association for Consumer
Research, 88-93.
Swan, John E. & I. Frederick Trawick(1981), Disconfirmation of Expectations and
Satisfaction with a Retail S
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of Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach", Personality and Social Psychology Bulletin, 26(3), 340-354
Keller Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Equity", Journal of Marketing, 57(1), 1-22
Linn Carolyn A. (1999), "On
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of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of Family Restaurant's Service Quality on Customer Satisfaction and Revisit Intention. Korean J Culinary Res 10(4): 84-95.
Kang SUNa YS (2004). The Analysis toward Consumption State, Import and Export in the World Coffee Market
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서비스품질이 만족과 행동의도에 미치는 영향
Effects of Medical Tourism Service Quality on Satiafaction and Behavioral Intention among japanese Medical Tourists, 박은숙 저자, 이재섭 저자
한국보건사업진흥원
http://www.khidi.or.kr/board/view?pageNum=1&rowCnt=10&no1=1&linkId=100903&m
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of a model of Perceived Service Quality and Satisfaction", Journal of Retailing, 72(2), 201-14
Taylor, Steven A. and Thomas l. Baker(1994), "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Customers' Purchase Intentions", Journal of Retailing,
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service offering aimed at rendering of services was conducted through different types of brochures, booklets and advertisement. These vocational facilities attract huge quantity of holidaymakers from all over the world, cultures and vocational standards.
This activity, driven by tourists needs of b
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services marketing
5. The importance of service quality
6. Total Quality Management
7. TQM에 대한 다섯 가지 중요한 규칙
8. Employees : Managing internal Customers for Service Quality
9. Staff Selection, Orientation, and Training.
10. Staff behavior, Appearance, and uniform
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of Marketing", 7th ed.(New York: McGraw-Hill Book Co.), (1984), p. 494.
Walker James L., "Service Encounter Satisfaction: Conceptualized", Journal of Service Marketing, 9, 1(1995), p. 7. Ⅰ. 머리말
Ⅱ. 이론적 고찰
1. 호텔서비스의 개념
2. 호텔서비스 속성의 개념과 측정
3. 호텔
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