|
Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman and L. L. Berry(1990), "Delivering quality service", The Free Press, 22.
Zeithaml, Valarie A.(1988), "Customer Perceptions of Price, Quality and Value : A Means-End Model and Synthesis of Eviden
|
|
|
behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY: McG
|
|
|
User)가 될 것이다.
1
2
3
4
5
6
7 Ⅰ. 서론
1. 연구의 필요성
2. 연구목적
3. 용어의 정의
4. 연구의 제한점
Ⅱ. 이론적 배경
1. 모바일러닝(Mobile Learning)
3. 모바일 러닝 사용의도와 관련요인
Ⅲ. 연구방법
1. 연구 모델
2. 연구 대상
3. 연
|
|
|
SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality", Journal of Retailing, 64(Spring 1988), pp.12-40.
Stanton W. J., "Fundamentals of Marketing", 7th ed.(New York: McGraw-Hill Book Co.), (1984), p. 494.
Walker James L., "Service Encounter Satisfaction: Conceptualiz
|
|
|
behavior; at last, the characteristics of web users→the effects of communications→the effects of interaction→the effects of behavior.
The features of recreation, relevancy and information on the web sites are revealed to enhance the effects of cognition and emotions, which is regarded as improving
|
|
 |
behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY: McG
|
|
|
약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
|
|
|
intentions to actions : A theory of plannedc behavior. In J. Kuhl, & J. Beckmann, Springer series in social psychology(pp.11-39). Berlin : springer
12. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and human decision processes, 50(2), 179-211.
13. Fishbejin, M. (1967). At
|
|
|
Behavioral 설계 32
제 4 장 성능 평가 35
4.1 시험 환경 35
4.2 테스트 방법 35
4.3 테스트 시나리오 1 39
4.5 테스트 시나리오 2 45
4.6 테스트 시나리오 3 51
4.7 테스트 분석 58
4.8 부하 테스트 63
4.9 성능 분석 71
제 5 장 결론 및 향후 과제 75
참고
|
|
|
Users Guide and Reference Manual, Center for Urban Simulation and Policy Analysis University of Washington, 2009.
7. Waddell, P. (2000). A behavioral simulation model for metropolitan policy analysis and planning: residential location and housing market components of UrbanSim. Environment and Planni
|
|
메뉴펼치기
