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모델
2. 연구 대상
3. 연구 절차
4. 조사 도구
5. 자료의 수집 및 분석
Ⅳ. 연구결과 및 논의
1. 표본과 자료수집
2. 요인분석
3. 신뢰도분석
4. 상관관계분석
5. 다중회귀분석
Ⅴ. 결론
1. 연구의 의의 및 시사점
2. 연구(실습)의 한계점
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Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman and L. L. Berry(1990), "Delivering quality service", The Free Press, 22.
Zeithaml, Valarie A.(1988), "Customer Perceptions of Price, Quality and Value : A Means-End Model and Synthesis of Eviden
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model to establish of Gangwon-do medical tourism brand
아신시 홈페이지 뉴스
http://news.asan.go.kr/source/View.asp?CATE_CODE=00&CATE_IDX=47&IDX=25161,
http://www.asan.go.kr/node/5011 서론. 주제와 주제에 대한 질문 및 선정이유
본론 1. 의료관광의 유형과 추이
1) 의
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of consumer satisfaction with retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS.
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Behavior, 23, 195-220.
Joireman, A. J., Lasane, T. P., Bennett, J., Richards, D., & Solaimani. S.(2001). Integrating social value orientation and the consideration of future consequences within the extended norm activation model of proenvironmental behaviour, British Journal of Social Psychology, 4
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of human kin detection. Nature, 445, 727-731.
Mayr, E. (1993). Proximate and ultimate causations. Biology and Philosophy, 8, 93-94.
Perusse, D. (1993). Cultural and reproductive success in industrial societies: testing the relationship at the proximate and ultimate levels. Behavioral and Brain Scien
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of goal-directed behavior : Attitudes, intentions, and perceived behavioral contorl. Journal of Experimental Social Psychology 22, 453-474.
2. Weitzel, M.H.(1989) A test of the health promotion model with blue collar workers. Nursing Research, 38(2), 99-104. *다변수 회귀분석에 대한 이론적 개요
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모델(Multiattribute attitude model)
2. 행위추론이론(The theory of reasoned action)
1) 신념(Beliefs)
2) 태도(Attitude)
3) 주관적 규범(Subjective Norm)
4) 행동의도(Behavioral Intention)
5) 행동(Behavior)
6) 행위추론 이론의 요약
3. 설득커뮤니케이션과 행위추론 이
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of the TPB over the HBM.
TPB is an expansion of the Theory of Reasoned Action(TRA) with the addition of the construct, perceived behavioral control. The revised model has been shown to yield greater explanatory power than the original TRA for goal-directed behaviors.
The process of TPB instrument de
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of life
style segmentation. Journal of Marketing, 38: 33-37.
Shim, S., & Drake, M. F. (1990). Consumer intention to
utilize electronic shopping: the fishbein behavioral intention model. Journal of Direct Marketing, 4(3): 22-33.
아이클릭 (2000). 인터넷 사용자 실태조사 보도자료.
[http://www.eyeclic
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