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Satisfaction
(1)직무만족의 정의
(2)직무만족에 대한 이론적 접근
(3)직무만족의 측정방법
(4) 직무만족의 상관
(5) 직무만족 : 범문화적 견해
2. Organizational Commitment
(1) 조직몰입의 정의
(2) 조직몰입의 발달
(3)조직몰입의 측정
(4)조직몰
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.
참고문헌:
Spreng, Richard A., Scott B. MacKenzie, and Richard W. lshavsky (1996). A Reexamination of the Determinants of Customer Satisfaction. Journal of Marketing, 60 (July), 15-32.
Triandis, H. C. (1994). Culture and Social Behavior. NY: Mcgraw-Hill. 연구 방법:
결과 및 논의:
참고문헌
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ception, usefulness and satisfaction. Then simple regression analysis was made by setting usefulness and satisfaction as independent variables or seperately setting usefulness as independent variable and satisfaction as dependent one.
< 참고문헌 >
인터넷 비지니스, 김진우, (주)영진출판사
인
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Miller, J. A., "Studying Satisfaction, Modifying Models, Eliciting Expectations, Posing Problems, and Making Meaningful Measurements," in H.K. Hunt ed., Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, 1977, 72-91.
Molly I. Rapert and Brent M. Wren, "Service quality as
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, 22(1), 52-61.
Maxham, James G.(2001), Service Recovery's influence on comsumer satisfaction, positive word-of-mouth, and purchase intentions, Journal of Business Research, 54(Oct), 11-24.
Mohr. Lois A. and Mary Jo Bitner(1995), "The Role of Employee Efforts in Satisfaction with Service Transaction
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Satisfaction and Perceived Quality : Complementary or Divergent Constructs?", Journal of Applied Psychology, 79(6), 875-85
Gronroos, Christian(1984), "A service Quality Model and Its Marketing Implication", European Journal of Marketing, 18, 4, 36-44
Gronroos, Christian(1988), “Service Quality : The
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Satisfaction, Dissatisfaction and Complaining Behavior, 5, pp. 93-103.
Bolton, Ruth N. and Tina M. Bronkhorst (1995), "The Relationship Between Customer Complaints to the Firm and Subsequent Exit Behavior," Advances in Consumer Research, 22, pp. 94-100.
Cadotte, Ernest R. and Norman Turgeon (1988),
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Satisfaction Pay Satisfaction and Job Satisfaction), 한국 인사관리학회.
우만택, 2003,「공공 부문에의 선택적 후생복지제도 도입에 대한 연구」, 경희대학교 행정대학원.
김의명, 2002,「선택적 기업복지제도의 필요성과 적용성에 관한 고찰」(An Examination
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on and Complaint Reports. Journal of Marketing Research,
Vol.XX(Feb), 21-28.
Bettman, J. R.(1973), Perceived Risk and Its Components: A Model and Empirical Test.
Journal of Marketing Research, Vol.10(May), pp.184-190.
Carr, Nicholas G.(1999), The Economics of Customer Satisfaction. Harvard Busines
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Satisfaction and Revisit Intention. Korean J Culinary Res 10(4): 84-95.
Kang SUNa YS (2004). The Analysis toward Consumption State, Import and Export in the World Coffee Market: The Case of Korea, U.S.A., Japan Market. Korean J Culinary Res 10(3): 65-82.
Kim DJKim GJ (2010). A Comparative Study betw
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